The Message is the Medium

Come Hell or High Water

I was thinking about Marshall McLuhan’s phrase “The medium is the message.” This suggests a symbiotic relationship by which the medium influences how the message is perceived; the medium fuses with the message. I was thinking how one could look at the message as the medium.

I collected several days of plastic bottles from the Limehouse foreshore and put small lights inside, writing ‘Message’ on the largest one. I tethered these at low tide and let them float over a 24 hour period.